Acts 19:28

‘And when they heard this they were filled with wrath, and cried out, saying, “Great is Artemis (Diana) of the Ephesians.”

When they heard the suggestion that Artemis would be humiliated they were filled with fervour and anger and began to cry out, “Great is Artemis of the Ephesians”. This was a common formula of prayer and invocation and is found on inscriptions. And gradually they became incensed and the idea took over their actions. Note here at once how the emphasis is placed on the name, a name which they revere and hold dear, and this in contrast with those who have rather turned to the name of Jesus at which every knee will bow, and which every tongue will confess to the glory of God the Father (Philippians 2:10).