Proverbs 13:5

A righteous man hateth lying Both in himself and in other men, whereby he gets that good name, which is like a precious ointment; but a wicked man Who accustoms himself to lying; cometh to shame

Makes himself contemptible and hateful to all that know him; there being scarcely any reproach which men endure more impatiently, or revenge more severely, than that of being called or accounted liars.